GeT STarted

You’re the real VIP!

“No Bull” has been our motto since 1951. That means, no games, no gimmicks, and no hassle. Just up-front, low prices on the Nation’s favorite cars, trucks, vans and SUV’s, from a family name you can trust: Earnhardt.

The No Bull VIP program takes Earnhardt’s world-class customer service to the next level. As a VIP member, in addition to special pricing*, you’ll work with one of our VIP Consultants tasked with overseeing your purchase from beginning to end. They have been hand-picked by the Earnhardt Family, and work directly with the General Managers, Sales and Finance Departments to ensure your buying experience runs as smoothly as possible.

To enroll in the VIP program, simply complete the blue form on this page. Don’t forget to choose your VIP Representative.

  • By invitation only
  • Hassle-free purchase experience on new, used and certified pre-owned vehicles. Special discounts on service, parts and even body repair/collision work
  • Huge selection! Thousands of vehicles to choose from
  • Flexible financing and leasing options to fit your budget regardless of credit situation
  • Committed, friendly and knowledgeable staff, ready to assist you before, during, and after the sale


  • Name of person, company, or Earnhardt Employee referring you to the program
  • If you have already been in contact with a VIP Representative, please select one. Otherwise, select “Company Executive”

Special Note: Market scarcity on particular products (often rare or premium units) have caused pricing to fluctuate. Your VIP contact will explain market options and work with Management to be as competitive as possible on these rare and unique units.